How (Darth) in(Sidious) marketing is a boon to your memory…but not really
So sorry about that subtitle. Had to, though.
Anyway, do you know what an Ewok is? How about an AT-AT? Did you know that these names were never mentioned, not even once, in the Star Wars films in which the characters or vehicles were introduced? That’s right. Not even once.
We can thank the barrage of books, action figures, model ships, Lego sets, etc., etc., for our vast store of Star Wars trivia that would never have been acquired had we simply gone to see the films alone. Thank the phenomenon of false memory creation for our thinking that the Star Wars films were actually the source of all that pop culture information.
Dan Vebber’s “50 Reasons Why Return of the Jedi Sucked”, among other things, brings the Ewok example to light. In “Marketing Genius” a blogger, by the name of Cameron Daigle, showing an extreme amount of dedication (being linked to by Daring Fireball will do that to you), is compiling a list of “names never spoken” during the Star Wars films. (via Daring Fireball by way of Kottke)
—12 March 2009 ∞ | View Comments
Lines that were never said:
Beam me up, Scotty.
Play it again, Sam.
Just the facts, ma’am. Just the facts.
It’s elementary, my dear Watson.
How is it that these misattributed lines have stuck for so long despite being discredited? Social Psychology tells us that these have stuck around despite being revealed as false constructions and will continue to do so long after this blog post has faded into the electronic ether.
—18 December 2007 ∞ | View Comments
