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Award Winners

You can’t always judge a “book” by it’s “cover” but you should always trust your roaster

Sometimes, you have to wonder about awards. I used to look forward to the Oscars. They were an event in my home and we would plan our evening around the show. It was like a sporting event. We would wait…(read the rest at Daniel of Arabica)

21 December 2008 | Comments |

Daniel

Now that is a peculiar judging factor. I guess that if you were a roaster, you might find it important to have a coffee on hand that you could drink all day long but, indeed, that is not what your average customer is after when they decide which bag they are going pick up off of the counter. Nice, though, that it furthers my point, I must say.

Christian

I'm glad to see I'm not the only one who had this opinion/quandary with Ritual's Matalapa. I was told by a barista there that part of its award-winningness had to do with the fact that judges viewed it as an amazing "all day" coffee - one that you can drink all day without your palate getting tired. If true, this strikes me as an interesting way to think about coffee and not necessarily one that's tuned in with what matters to consumers.